Pepsi Rock the South

Pepsi Rock the South

Client

Rock the South

A celebration of country music, community, and Southern culture, Rock the South brings fans together for a high-energy festival experience. From digital touchpoints to festival merchandise, the event’s visual identity plays an integral role in building anticipation and extending the experience beyond the stage.

What I Did

  • Social media

  • Merchandise design

  • Adaptation of existing brand elements

  • Design support across multiple festival years